Low inventory, high interest, commission lawsuits and affordability (or lack thereof). Real estate is getting more challenging by the day, leaving consumers and agents alike wondering: what the heck is going on with the market?   There’s a ton of uncertainty and fear right now, and if left unchecked, it leads to panic and ultimately, paralysis. Agents who combat the fear with communication, market knowledge and expert advice will win in this market. If we’re able to confidently guide people forward at a time of great uncertainty, we’ll have a client for life, and plenty of referrals too.   What vital information do we need to be sharing with consumers right now? How do we help them navigate this challenging market?   In this episode, I’m joined by the CEO of Keeping Current Matters, David Childers. He shares how we can be the lighthouse in the storm of the market we’re in right now, and how to use information to combat uncertainty. If you’re able to confidently guide someone forward at a time where they’re not sure what to do, that’s a client for life. -David Childers    Three Things You’ll Learn In This Episode     -Data or distraction  Agents can’t stop talking about the commission lawsuit, but is it a topic consumers really care about?    -Factually correct but tremendously misleading  In a market like today’s, a headline can be more damaging than what’s actually happening. How do we separate panic-mongering news from insightful information?   -Fear = Forget Everything And Run or Face Everything and Rise  How do we bridge the gap between paralysis and action?   Guest Bio   David Childers is a featured thought leader in the real estate industry widely recognized for his expertise, leadership, and unwavering commitment to keeping agents well informed about the ever-changing dynamics of the real estate market. He is well known for his ability to captivate audiences by combining his profound market knowledge with engaged storytelling. His unmatched ability to simplify complex market concepts and distill them into actionable strategies equips agents with the knowledge and clarity they need to maximize their business and be the go-to resource in their local market.   As the CEO of Keeping Current Matters, David has revolutionized the way real estate professionals stay ahead. He has kept his finger on the pulse of the real estate industry for more than 20 years. Notably, he and KCM delivered over 200 presentations at the peak of the COVID pandemic – bringing calm and confidence to a nervous industry. His deep understanding of market dynamics, economic indicators, and consumer behavior continues to prove instrumental in helping agents navigate challenging times and capitalize on emerging opportunities. He continues to contribute in this capacity today. You can sample his content on KCM’s podcast, YouTube Channel and our regular webinars, and more. David’s passion is rooted in his unwavering commitment to equipping agents to be the standout expert in their market so that every family can feel confident when buying and selling a home.   For more information, head to https://www.keepingcurrentmatters.com/.    Episode: 317 Title: How to Combat Confusion and Eliminate Fear in a Challenging Market w/David Childers Host: Michael J. Maher