Are you leaving thousands, if not millions, in commissions on the table without even realizing it? As real estate professionals, we often have a goldmine of opportunities sitting right in our own databases, but we still find ourselves buying leads or chasing cold prospects.    The potential for incredible commissions is already at your fingertips—hidden in the contacts stored in your phone.   Many real estate agents fail to maximize the value of their contacts, missing out on millions in potential deals simply because they don’t have a functional strategy to extract the most value from their database or simply because information is incomplete.   How do we focus our time and energy to tap into the opportunities in our contacts? What are some of the things we can do to fill CRM gaps?   In this episode, co-founder of Revaluate Chris Drayer and “The CRM coach” Adam Frank join me to talk about the millions we’re leaving on the table when it comes to our database, how to tap into the potential commission our contacts can bring and why having a database without direction is useless.   Things You’ll Learn In This Episode  Be a CRM expert Mastering your CRM in real estate allows you to streamline operations, stay organized, and effectively manage client relationships. What opportunities can we extract when we master our CRM?   Take what you want Leveraging your real estate database by focusing on the clients that align with your goals can maximize efficiency and opportunities. How can you determine which clients to prioritize and which to refer to other agents for the best outcomes?   No one has a perfect database. Incomplete databases doesn’t necessarily mean that the leads are bad. It just means that the opportunities are limited. What can be done to bridge these gaps and complete the data? Guest Bio   Chris Drayer is CoFounder of Revaluate that segments consumers for marketers by propensity to move. The award winning third party validated accuracy is the best in the industry at identifying people who are likely to move in the next six months. Marketers use this refined and targeted data to greatly increase the efficiency of their campaigns.   Find Chris on LinkedIn @Chris Drayer Visit https://blog.revaluate.com/    Adam started his real estate career in July 2018 and is a member of the local, state, and national REALTOR® associations. Adam is very knowledgeable in real estate and he is well known for his collaboration assisting many of his fellow agents with the technical aspects of real estate. He has assisted hundreds of agents in selling their properties through his innovative marketing strategies and relentless dedication to client satisfaction. He utilizes that experience and knowledge to help you achieve your real estate goals. His personality, helpfulness, and no-nonsense approach to the real estate process make him the best choice to list and sell your house. He keeps the "real" in real estate and his Performance Guarantee speaks volumes about his dedication.   Find Adam on LinkedIn @Adam Frank Visit https://www.loftylessons.com/      About Your Host Michael J Maher is a coach, speaker and author of The 7 Levels of Communication,  creator of the Generosity Generation and founder of ReferCo. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, Michael did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L) The Seven Levels of Communication: Go from Relationships to Referrals endorsed but such stalwarts as Dave Ramsey, Dr. Ivan Misner, Bob Burg, Larry Kendall, Howard Brinton, B