“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family. He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys. And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman. Together, we talk about being passionate about your brand, showing persistence and grit, and the art of making “a rare thing.”