Olympics: B2B Marketing Lessons on Making Big Content Investments

Olympics: B2B Marketing Lessons on Making Big Content Investments with the VP of Marketing at AppsFlyer, Carolyn Bao

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Making big marketing investments is a huge deal. But lucky for you, we’re here to help. We’re bringing you five keys to deliver on a big investment. And we’re taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao. Together, we’re talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.

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