In our final episode recorded at Shoptalk Europe in the Bambuser remote podcast studio our guest is Arianne Parisi, EVP & Global Chief Digital Officer for JD Sports. JD Sports is a fast growing sports fashion retailer, with over 3,400 stores across Europe, North America, and Asia. Arianne shares the keys behind JD's remarkable global growth trajectory while also taking us inside how digital and physical shopping experiences are converging, and what that means for the evolution of customer journeys. We also discuss the idea that "silos belong on farms, and the broader challenges of leading a digital transformation.