Joining us in the Bambuser podcast studio for the first of several episodes recorded live at Shoptalk's inaugural fall event in Chicago is Zia Daniell Widger, Chief Content Officer at eMarketer. In a wide-ranging conversation on digital trends across the globe, Zia's shares both her many years of experience in her current role (along with stints at Shoptalk, Forrester, and Jupiter Research) combined with new research to shine a light on where retail is headed.