This week we go sans guest to unpack one of Steve's "mind leaps" from his latest book: Leaders Leap: Transforming Your Company at the Speed of Disruption. In a world of infinite choice, 24/7 access, intense competition, and an epic battle for attention, more and more it's critical to "start with wow." We kick things off with our hot-takes on the most important retail news of the week, including how to avoid falling into the hype-y holidays trap. Then we take on who's winning the Walmart v. Target battle, dissect what's behind TJX's consistent ability to rise above the rest, and wonder whether Gap's earnings reveal a case of premature celebration. We also explore the potential impact of tariffs and why retailers are often telling customers to "just keep it."