Episodes
Joel Hermensen is back to school Gary Arndt and Bobby Fleshman on the history of IPAs after they start to lose favor in England and gain it in America.
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TIMELINE
00:00 Introduction and...
Published 11/11/24
Gary Arndt and Bobby Fleshman delve into the history and evolution of IPAs, exploring their origins and significance in the beer world. Joined by historian Joel Hermanson, the discussion covers the journey of IPAs from the 18th century to modern brewing techniques and their impact on today's craft beer scene.
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Published 11/04/24
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
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Published 10/28/24
Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
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Published 10/21/24
Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles.
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TIMELINE
00:00 Introduction to the...
Published 10/14/24
Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.
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Published 10/07/24
What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process.
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TIMELINE
00:00 A Thing...
Published 09/30/24
Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens.
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Published 09/23/24
Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews .
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Published 09/16/24
Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy.
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Published 09/09/24
We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings.
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Published 09/02/24
Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both.
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Published 08/26/24
Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period.
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Published 08/19/24
The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer?
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Published 08/12/24
Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story.
GRAB THE BOOK
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NICOLA TWILLEY BIO
Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet,...
Published 08/05/24
Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration).
GRAB THE BOOK
Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite
NICOLA TWILLEY BIO
Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet,...
Published 07/29/24
Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.
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Published 07/22/24
How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration...
Published 07/15/24
Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.
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Published 07/08/24
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.
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Published 07/01/24
What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.
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Published 06/24/24
From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.
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Published 06/17/24
Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547.
From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained!
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Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded &...
Published 06/10/24
Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing.
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Published 06/03/24