For marketers seeking the winning edge, we’re unlocking the secrets to crafting award-winning PR campaigns in this week’s episode of the Revitalise & Grow podcast. A well-executed memorable campaign that captures the attention of your target audience can be game-changing for any business in driving sales and increasing brand awareness. Winning awards for them is the icing on the cake! From identifying challenges, setting objectives and budgets, to conducting strategic research, harnessing creativity and measuring success, we cover it all using an example of one of our own award-winning campaigns: Helly Hansen ‘Lifejacket Stories’.