We’re ending Season 7 of the Revitalise & Grow podcast with a special FAQ edition, answering all of your burning marketing questions. Thank you to all of you incredible listeners who’ve been sending in your questions throughout the season. From how much to spend on a communications agency, to staying on the cutting edge of industry trends – we’ve got some great ones to tackle. We also dive in to the dos and don’ts when working with journalists and influencers for reviews, and look at...

When you’re thinking about buying something new, do you trust what the company or their representatives are telling you, or do you turn to customer reviews? We do the second one too! And we’re not alone, with over 95% of customers reading online reviews before buying a product. There’s no denying customer reviews build credibility and trust, and should play a key role in any marketing strategy, but how do you encourage happy customers to leave positive reviews? Tune in to this episode of...

This week we’re diving into the world of emojis, virtual nods and the unspoken vibes that make up our online interactions – also known as digital body language. With the world embracing hybrid work models, it’s no surprise that digital communication has increased significantly, but even behind the screens, building trust and connection is still the name of the game. Digital body language is more than just the words we type, it’s the subtle cues and the art of creating human connections across...

As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year! From the John Lewis, M&S and Shelter Christmas ads, to the brilliantly funny Wightlink Ferries viral video, we take inspiration from some of the most ingenious ideas and look at where it all went wrong for the not-so-good, to understand what truly makes a PR campaign soar or stumble.

‘Knowledge is power’ has never been more relevant in the world of PR! With the emergence of digital platforms and tools, we have an abundance of data at our fingertips to measure and shape our PR campaigns. So how do we best leverage this data to not only elevate campaign results, but to speak to the c-suite and secure budget? In this week’s episode we unpack insights from our team’s recent attendance at the PR Week Measurement Conference to answer these very questions. From which metrics are...

Calling all Marketing managers ready to supercharge your leadership skills! What exactly is emotional intelligence and just how can it elevate your leadership game? In the fast-paced world of marketing, effective leadership can make all the difference. In this episode we look at how emotional intelligence is a powerful asset for leaders. Understanding and managing emotions can enhance your leadership abilities, foster stronger team dynamics, boost collaboration, help you make more informed...

With so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals! In this episode we’re exploring the key findings of the GWI Social: Behind the screens report 2023 and sharing our thoughts on how these can impact your business strategies. From the latest social media behavioural trends and favoured platforms, to the unique selling propositions of the...

As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter.   From crafting messages with empathy to offering value-driven campaigns, we chat through some...

In a world where a single social media post can catapult you or your brand to online fame, ‘going viral’ has become the holy grail for individuals, businesses, and content creators alike. There’s a definite appeal to reaching millions of people with a single post, but is there a secret formula to make it happen? In this episode we’re diving into the fascinating world of viral content on social media, exploring whether there’s truly a secret formula to making content explode in popularity,...

For marketers seeking the winning edge, we’re unlocking the secrets to crafting award-winning PR campaigns in this week’s episode of the Revitalise & Grow podcast. A well-executed memorable campaign that captures the attention of your target audience can be game-changing for any business in driving sales and increasing brand awareness. Winning awards for them is the icing on the cake! From identifying challenges, setting objectives and budgets, to conducting strategic research, harnessing...

It's that time again! We're ending Season 6 of the Revitalise & Grow podcast with another episode of The Good, The Bad & The Ugly, where we look at some of the best and worst PR campaigns of 2023 (so far). We pick apart each campaign to take inspiration from some of the most ingenious ideas and dissect where it all went wrong for some of the most cringe-worthy examples. We also share our top tips on what makes a captivating PR campaign to inspire your own campaigns and showcase how...

The recent launch of Threads seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history! In this episode, we talk you through our own journey as we figure out Threads - what it is, what it does, how you should be using it, and everything we've learnt so far to help you decide if Threads is the place for you and your brand!

AI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing roles? In this episode we're dissecting the hype, uncovering the truth and challenging preconceptions surrounding the impact of AI on marketing roles, with valuable insights on how marketers can adapt, collaborate and leverage AI...

In the fast-paced world of marketing, one constant challenge that marketing managers face is the pressure to deliver exceptional results with limited resources. In times of economic uncertainty, marketing budgets are often the first to be cut, leaving managers to find innovative ways to achieve their goals. In this episode we’re asking the question: Is it really possible to do more for less? We explore strategies and offer practical tips on how you can navigate these challenges, optimise your...

If you need to talk to a colleague at work, do you send them an email or hop on over to their desk to catch them? If it's the latter, you're a desk bomber! Offices seem to be divided on whether desk bombing is good practice, a term that's been coined since the return to the workplace after the pandemic pushed us all to work remotely. So in this episode we take a look at exactly what it is and whether we say yay or nay to desk bombing!

Can brands exist without social media in 2023? In this week’s episode we’re examining the rise of so-called ‘unsocial brands’ – brands who have decided to turn their back on social media. Whilst this may not be an option for many businesses, it raises some interesting questions on the problems of growing your brand on a third-party platform. We look at the example of cosmetics company, Lush, who took the decision to stop posting to their social media platforms in 2021, and share our thoughts...

Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing! In today's podcast we're delving in to exactly what greenwashing is, with plenty of examples of brands getting it right and very wrong; and giving our top tips on how brands can steer clear of it!

For many if us it has become the norm to work remotely. Whilst this holds many benefits, has remote working killed our creativity? From the pros of more colleagues being available within the creativity process without the barriers of travel and time; to the cons of nothing truly replacing face-to-face interactions, we discuss all in this podcast episode and give our top tips on how we can still be creative and collaborate even when working remotely.

Will Twitter ever be the same again? Are we watching a slow and painful death of the platform, or will it linger on? Should you use it for your business? We discuss these questions and our thoughts in today’s podcast.

Are you wondering why your PR agency can’t promise you earned media coverage? Whilst a good public relations agency will always endeavour to get your brand featured in the right places at the right times, it wouldn’t be ethical for them to guarantee it. We discuss why in today’s podcast.

This week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.

It’s likely you have heard Benjamin Franklin’s quote, “If you fail to plan, you are planning to fail”. But have you considered planning to fail? In this podcast we discuss the reasons why you should plan to fail just as much as you should plan for success.

Whether you are a PR pro or an organisation working with an agency, understanding how best to measure the success of our PR campaign is crucial, but its not always easy. This week we discuss if can you put a price on PR success. Resources: https://amecorg.com/amecframework/framework/interactive-framework

Authenticity on social media is crucial for building relationships, but how authentic should we really be on the world’s biggest professional social network? This week we discuss what we think is appropriate and not appropriate for LinkedIn, and some examples of posts we thought had gone too far.