In this week's podcast episode we're focusing on procrastination, the act of putting off large or time-sensitive tasks for easier ones or simply anything but the dreaded piece of work at hand! We discuss our own experiences and management of procrastination and explain our favourite term: eat that frog!

New research has found that over half of people working in PR, marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months. In the first episode of Season 5, we delve into a conversation about mental health in the PR industry from our own experiences, and how we personally manage levels of stress which commonly occur in the role. Helpful resources: NHS: www.nhs.uk/mental-health Mental Health First Aid (MHFA) England:...

This week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.

This week we are discussing how to brief and create tenders when you are looking for communications agencies. ADPR's Associate Director and Account Director let you in on our do's and don'ts to get the best results from your tenders and briefs!

In this week's episode we are letting you in on our top tips for maximising trade events! We've collated our five key points to follow when attending a trade event for your brand or client.

This week we discuss the Oasis Planning Model, a tool to utilise in the planning stages of PR campaigns. Join our chat about the various planning models to use to elevate your campaign's success!

This week we discuss all things TikTok! As it's such a new platform, it can be hard to know whether it's right for your business to join in on the action. We chat through all the benefits and touch on whether the informality would suit how you'd like to be presented to your audience or potential customers.

This week we're speaking with our own PR experts, Libby and Duncan, who will be answering commonly asked questions on PR. We discuss everything from the difference between PR and marketing, to what you can expect when interacting with journalists and much more!

This week we're discussing how to build the perfect press list to get the results that you need for your business.

This week we’re chatting all things Pinterest! We discuss what it is, what purpose it serves, whether you should set up an account for your business, and if so, how do you get started? Plus tips and tricks on mastering the art of Pinterest.

Today Jenny is joined by Kate and Leah to discuss the pros and cons of hiring in-house versus an agency. You may have reached a point in your business where you’re seeking external help on your PR & marketing, and it can be a daunting decision to make when there are so many options out there. Listen for an in-depth discussion around the benefits of each, that we hope will help you make the right choice for your business.

As we reach the end of Season 3, we decided to have a chat about the best and worst moments in PR, from some of our personal favourite campaigns to ones we weren't too impressed with. We talk through all the ways in which we learn from these campaigns, whether it's finding inspiration to use in our own work or seeing aspects we would change and try to avoid, it's important to stay on top of what other brands are putting out to keep our ideas fresh!

This week we talk about affiliate marketing, how it can benefit your business and whether it's right for you. Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.

This week we discuss all things media partnerships! We delve into how they are a two way collaboration on content between you and whoever you are working with. We also speak on how this can be mutually beneficial to both parties. It can allow you to reach a new audience and have the chance to bounce ideas off of new people, which can in turn, elevate your brand.

This week we discuss all things Instagram live. With new features being added on to social media platforms all the time, it can be hard to keep up and know which ones to try. We explain what Instagram live is, the benefits it can bring to your business and the logistics behind giving it a go!

Are you thinking of dipping your toe into the world of Facebook ads? This week we discuss how to get the most bang for your buck and what options will work for your business. With so many options out there, it can be overwhelming to decide where to start. We break down what Facebook ads are, how they can help and why it may or may not work for your business.

This week we are joined by the amazing Emma Britton! Emma is a former radio presenter with over 10 years experience in BBC local radio as well as appearing on Radio 4 and BBC Points West. She shares what its like to be the interviewer, the importance of radio and how it can help your business build brand awareness, utilise thought leadership and how to make it work for you.

Thought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. Listen on if you’d like to know more about thought leadership.

We’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the PR Apprenticeship scheme. Having recently employed our fifth apprentice at ADPR, and to celebrate the 15th National Apprenticeship Week (7 – 13...

In this first episode of Season 3, Kate, Sophie & Jenny discuss how PR can have a positive impact on society and answer the question, is PR ethically moral? Learn more about PR's bad reputation, whether its justly deserved, how PR can be a force for good and how to ethically practice PR day-to-day.

Pitching to an agency can be daunting, we’re here to talk about the first steps to take when reaching out. We discuss how important it is to know your strategy, what to include in your brief and so much more. Listen to acquire the tools to create a flawless pitch that you can present your chosen agencies with.

A common myth surrounding creativity is that it is a skill that you either possess or you don’t. However, when you strip it back being ‘creative’ is simply having the ability to bring something valuable to the world. We discuss how everyone has the capability to be creative, how to home in on your existing skills and use them to the best of your ability in any current or future role. Listen to find out just how creative you already are.

From mergers and acquisitions, to redundancies and growth, changes happen to businesses of all sizes. No matter what the change is, it is important to communicate your intentions clearly and honestly. In this episode we look at change management, what it means and how to handle it correctly.

Choosing to host a virtual event can provide many of the benefits without the costs associated with hiring a room. You can launch and perform product demonstrations, give presentations, and deliver messages to thousands of people at a time. Discover the best practices on how to create a webinar to resonate with your audience.

Instagram is the perfect channel to increase brand awareness, build a community, showcase company culture and values, and ultimately sell products and services. Find out how to master the art of Instagram for your small business, with tips and hacks.