As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter.   From crafting messages with empathy to offering value-driven campaigns, we chat through some practical strategies and give our top tips for ensuring marketing activities remain resonate with consumers during these financially challenging times.