‘Knowledge is power’ has never been more relevant in the world of PR! With the emergence of digital platforms and tools, we have an abundance of data at our fingertips to measure and shape our PR campaigns. So how do we best leverage this data to not only elevate campaign results, but to speak to the c-suite and secure budget? In this week’s episode we unpack insights from our team’s recent attendance at the PR Week Measurement Conference to answer these very questions. From which metrics are actually important, integrating AI into your measurement strategy and looking to the future of measurement, we explore how to harness the power of data to make informed decisions and ultimately drive better results.