In a world where a single social media post can catapult you or your brand to online fame, ‘going viral’ has become the holy grail for individuals, businesses, and content creators alike. There’s a definite appeal to reaching millions of people with a single post, but is there a secret formula to make it happen? In this episode we’re diving into the fascinating world of viral content on social media, exploring whether there’s truly a secret formula to making content explode in popularity, and looking at the essential strategies that can increase your chances of going viral!