Refine Labs has had a seismic impact on B2B marketing. Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo. Former CEO Chris Walker catapulted the agency to...

Scaling an outbound motion is gruelling and difficult. For sellers, it means hours and hours of research and thousands of dials and emails, all while facing continual rejection. For RevOps, it can actually be almost as bad (albeit, in a different way). You're usually stitching together a...

I think marketing is one of the toughest functions to lead successfully. Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical. And then your...