This podcast is your weekly masterclass on becoming a better revenue operator. We challenge conventional wisdom and dig into what actually works for building predictable revenue at scale.
For show notes and extra resources, visit https://revops.fm/show
Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
I think marketing is one of the toughest functions to lead successfully.
Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical.
And then your...
Published 04/22/24
More and more marketers are embracing demand creation as a strategy, at least in principle.
But making a fundamental GTM change is HARD.
You need to build executive alignment, define new KPIs, identify how to educate your target audience, fine-tune your content engine, and a whole lot more.
As...
Published 04/15/24