On this episode of Roots of Success, we explore the importance of good communication and planning for your landscape company. Jason New, Founding Principal of McFarlin Stanford shares his experience involving a landscape project and reflects on how better communication could have prevented an uncomfortable situation. We also learn about Jason's experience managing accounts and the valuable training he received in operational management and business development. You’ll also learn valuable tips for retaining clients through proactive communication and anticipating their needs, and the benefits of having a twelve-month plan for tackling projects. This episode provides valuable insights for landscape professionals on improving their foundational aspects of business.   KEY MOMENTS IN THE SHOW: [02:28] How Jason New learned to run maintenance teams and work with clients at Brightview. [03:43] Lessons learned in budgeting, maintenance, construction, and business development.  [09:44] The Struggle to complete tasks as promised. [10:55] ARe you leading the conversation, or is it the client?. [12:47] A hard lesson learned about good communication. [14:59] A small shift in communication saves the account. [19:50] Bigger isn’t always better. [24:43] Using themes to improve client communication and to stay ahead of seasonal work. [27:43] Creating Pre-built communication plans for clients and team members. [32:03] Being proactive and anticipating clients' needs builds trust.   FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW TRANSCRIPTS & MORE, GO TO: https://mcfarlinstanford.com/podcast/good-communication-jason-new/