Looking to take your landscape & irrigation company to the next level? Step into the world of Olin Unruh, the owner of Wetlands Irrigation and Turf, in this captivating episode of Roots of Success. In a profession that often requires specialized knowledge, Olin defied expectations and turned a lack of experience into an advantage. In this deep dive, we explore how Olin's customer-centric approach, coupled with a rapidly growing demand for his services, propelled him from struggling newcomer to one of the industry's biggest success stories. Join us for valuable insights from Olin's journey, plus expert advice and practical strategies to excel in the competitive landscape business realm. THE BIG IDEA: Adaptability and Problem-Solving Fuel Success KEY MOMENTS: [07:32] How Olin transitioned from car detailing to owning Wetlands Irrigation and Turf  [12:46] The origins of Wetlands Irrigation and Turf as a spinoff of a local nursery [24:13] How a lack of experience with sprinkler systems helped Olin overcome challenges. [29:45] The challenges Olin faced in learning on the job and handling service calls and contracts [36:20] The rapid growth of Wetlands during a drought in 2010 to 2013 [41:15] Olin's customer-centric philosophy and focus on problem-solving QUESTIONS WE ANSWER 1. How do I improve profitability of my business? 2. What are some effective strategies for landscape financial management? 3. What are the benefits of joining a landscape peer group? 4. How can I optimize my business operations and increase efficiency? 5. What are some best practices for hiring and managing employees? 6. How can I grow my landscaping business successfully? 7. What are the key factors in running a successful irrigation and turf company? 8. What challenges do landscape professionals face and how to overcome them? 9. How to excel in customer service in the landscaping industry? ________________________________________ FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/mastering-operations-olin-unruh/