Have you ever wondered what it takes to transform your small landscape company into a multimillion-dollar empire? In this episode,Tommy sits down with Jason Cromley, the CEO of Hidden Creek Landscaping, as he reveals the unconventional strategies and mindset that propelled his business to success. From bouncing checks to building a state-of-the-art facility, Jason shares the key learnings, challenges, and milestones that paved the way for the company’s unprecedented growth. Whether you're an owner, executive, or manager, this episode will leave you inspired and armed with valuable insights on running and growing a successful landscape company. THE BIG IDEA:  Calculated risks can lead to significant growth. KEY MOMENTS: [04:19] Growth moments: new facilities & financial risks. [10:49] Purchasing a company to create a new division. [13:20] Successful investment, future potential, and rebranding.. [22:04] Becoming an effective CEO after hiring helpful consultants. [25:34] Competitive interaction in landscape peer groups. [26:26] Why I didn’t want to join a peer group, and how wrong I was. [29:31] Accountability, friendships, growth… benefits of my ACE Peer Group. QUESTIONS WE ANSWER 1. How can networking contribute to personal growth in the landscape industry? 2. Ways to improve communication and customer experiences in landscaping projects. 3. Strategies for successful forecasting and strategic planning. 4. The role and importance of consultants in the landscape industry. 5. Balancing multiple roles and responsibilities as a CEO. 6. Tips for establishing strong relationships and accountability. 7. Challenges and solutions for collaborative work between different divisions. FOR SHOW NOTES AND MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-12-risky-business-landscape-growth-paradigm/