Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of shifting from a passive order-taker to a proactive demand creator in your landscaping enterprise. THE BIG IDEA:  Solid Fundamentals + Focus = Sales KEY MOMENTS: [05:21] Making Sales Simple [07:45] How Landscape Sales Have Changed  [11:32] Going on the Sales Offensive  [17:12] Why SImple Sells [20:03] Being Assertive in Sales Is Not a Bad Thing [22:48] What If I Don't Have a Sales Manager/Team [25:28] The 3 Verbs off Sales QUESTIONS WE ANSWER 1. How do you juggle landscape sales management and operations effectively? 2. What is the importance of having a reliable sales pipeline? 3. What are the key components of successful landscape sales strategies? 4. How can salespeople create, advance, and close more deals? 5. What are the fundamentals of sales leadership? 6. How do you create a compelling sales story? 7. How can landscape businesses improve their sales processes? FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-017-landscape-sales-simplified/