Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through smart, disciplined marketing fundamentals. THE BIG IDEA:  Ignore The Shiny Objects   KEY MOMENTS: [01:25] Marketing Background and Branding through Mergers [5:40] How should you budget marketing? [08:27] How to track marketing efforts. [09:54] What to focus on in marketing. [12:53] Creating a social media plan for landscaping companies. [20:48] Your greatest tool for marketing is landscaping. [26:18] The value of referrals and reviews.  [31:39] The importance of customer needs for marketing.   QUESTIONS WE ANSWER 1. How do I effectively plan social media content? 2. How much should I spend on landscape marketing? 3. What marketing tactics should I be focusing on? 4. Who should be doing my marketing in my landscaping business? 6. Why do brand standards matter for my business?   FOR SHOW NOTES & MORE, GO TO:  https://mcfarlinstanford.com/podcast/3-keys-to-landscape-marketing-mastery-with-john-dalton/