Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just buzzwords—they are essential habits for a thriving business. Don't miss out on actionable advice that will transform how you perceive business health, from top to bottom.   THE BIG IDEA:  Financial checkups sustain long-term business viability.    KEY MOMENTS: [03:02] What is a financial health checkup?. [05:28] Profitability in Landscape Companies [07:13] Importance of Revenue Growth [10:50] What is asset efficiency? [13:29] How to leverage your finances. [17:33] Deepdive into cash flow [22:38] Financial risk management [17:33] How Organizational Structure can affect finances   QUESTIONS WE ANSWER What is a financial health checkup? How should I structure payment approvals and financial oversight in my business? What is the difference between a "wagon wheel" and a "wedding cake" organizational structure? How do you strategically use debt for business growth opportunities? How can I reassess and streamline my client base for better profitability?