What does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact of focusing on people, process, and product, and how a growth mindset can propel your business to new heights. Michael shares invaluable lessons on maintaining client loyalty, implementing effective sales and maintenance strategies, and the essential role of smart, ambitious team members. Tune in to learn how Lifescape pivoted from mere survival to exemplary excellence in the landscaping industry.   THE BIG IDEA:  Growth mindset and strategic planning ensure business resilience.   KEY MOMENTS: [04:30] Invested in landscape business, sought opportunities in Colorado. [08:57] Choose business over corporate career, achieve rapid growth. [14:22] Discussing growth strategies with team [17:35] Designer turned COO manages all aspects efficiently.. [21:42] Focus on service, drivers, and long-term growth. [27:43] Healthy business needs profit for sustainability. [31:27] Enhance client experience through efficiency and preparation.     QUESTIONS WE ANSWER What are effective strategies for scaling a small business? What are key metrics to track for business growth? What are the best practices for managing cash flow during economic downturns? How to improve client experience in service-based industries? How to implement a growth mindset in business?     FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-032-growth-and-resilience-insights-from-lifescape-ceo-michael-hupf/