What if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to keep his crews working through the winter and how he maintains high profitability by keeping things simple yet professional. From planning and training to client satisfaction, get the blueprint you need to light up your seasonal earnings. Don't miss this enlightening discussion!   THE BIG IDEA:  Basic holiday lighting with existing clients first.   KEY MOMENTS: [05:37] Office plans for sales season and client bookings. [07:36] Prepare budget, plan for peak season operation. [12:32] Diversify landscape business with holiday lights. [13:19] Winter slows down work, but Christmas is busy. [17:00] Start, focus on service, ignore comparisons. [20:50] Christmas lights are profitable for service providers. [22:49] Tim Hikade celebrates Christmas in July joyfully.   QUESTIONS WE ANSWER What are the benefits of adding holiday lighting services to a landscaping business? How can landscaping companies stay busy during the winter months? What is the best training for installing Christmas lights safely? How do I start a holiday lighting business? How do I market holiday lighting services to my existing landscape clients?     FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-033-christmas-in-july-unlocking-winter-revenue-with-tim-hikade/