Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s journey from family business to industry leader and gather actionable insights to elevate your landscape company to the next level.   THE BIG IDEA:  Culture-first approach = excellence   KEY MOMENTS: [06:59] Define and prioritize company culture over everything. [12:03] CEO role: Earned responsibility, guiding small companies. [17:22] Micromanaging inhibits growth and hinders progress. [23:16] Efficient water management saves clients money. [27:00] Seize opportunities, get educated, and execute. [34:05] Scaling requires self-mastery, discipline, and vision. QUESTIONS WE ANSWER How do you define and maintain a strong company culture? What are the benefits of a company having core values and fundamentals? What strategies help small businesses scale and achieve extreme growth? Why is value creation important in business success? What impact does strong branding have on a company's success? How can industry associations influence business regulations and standards?     FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-035-mastering-disruptive-growth-in-the-landscape-industry/