Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy...

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off,...

11 ways to improve your ad copy in Google Ads search campaigns: ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc

My easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally  3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. Contact Jason - https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc

Updated phrase match is a really big deal. Why the anger? The decision you have to make. Did you forget who the boss is? About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719 Contact Jason - https://rothmanppc.com/ Newsletter - https://rothmanppc.substack.com/ LinkedIn - https://www.linkedin.com/in/rothmanppc/ Twitter - https://twitter.com/rothmanppc Facebook - https://www.facebook.com/rothmanppc/ Adventures by A Himitsu...

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://rothmanppc.com/

Three Ways To Lower Your Bounce Rate in Google Ads

4 Ways To Improve At Google Ads Management In 2021

There's a weird secret about Google Ads management that I finally put a name to recently.

Are you going to cry about search terms?

Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important...

The Secret To Social Proof

Solve All Your Conversion Problems With The Segment Button

There Are Three Types Of Keywords In Google Ads

You Shouldn't Have Turned Off Your Ads

A Major Decision Search Advertisers Must Make During A Time Like This

Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to...

Remarketing to callers is a cool new feature from Google Ads. Moving companies should use it. Also, this is the last Corona Clicks episode.About remarketing to callers - https://support.google.com/google-ads/answer/9800279Follow me on Twitter -...

It's great to know your conversion threshold when you make Google Ads decisions. This helps you decide when to improve a conversion producing part of Google Ads, or when to give up on it. Also, big news tomorrow.Follow me on Twitter -...

I've been reading about persuasion and the importance of attention, and it's been helping me understand why remarketing works. Also, looks like we're ramping back up very soon and turning the economy back on.Subscribe to the Rothman PPC podcast:Apple -...

The Secret To Getting B2C Leads From High Volume Keywords In Google Ads

CC 26: Visual is the most effective form of persuasion. How you talk to PPC clients can influence their decisions. Using visual language can get them to raise their bids when it's necessary. Also, the unemployment charts are horrible.Follow me on...

Ben Carson On Decision Making: Ask Yourself These Four Questions