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Ken Lempit
SaaS Backwards
Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow...
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Ratings & Reviews
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5.0 stars from 5 ratings
Great website pod!
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“Love the content and narrative around how to improve GTM process.”
ABCDEF AZ via Apple Podcasts ·
United States of America ·
02/26/24
More than meets the eye
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“This podcast always has great insights for both CEOs and CMOs of SaaS companies. They have some great subject matter experts and I've gotten many ideas that I've implemented in our marketing. It goes beyond many other SaaS podcasts, an the host is very knowledgeable about the SaaS...”Read full review »
Jason Myers via Apple Podcasts ·
United States of America ·
01/16/24
Some of the best insights in the space
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“I listen to a lot of SaaS podcasts. I frequent all of the top 25 in the SaaS marketing and growth world and this podcast deserves to be up there. Clear, incisive insights that you can take away and apply to your own brand”
HillGamingCompany via Apple Podcasts ·
United States of America ·
06/01/22
Recent Episodes
Published 11/08/24
Building meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account. In this week’s SaaS Backwards podcast episode, we spoke with Dmitri Lisitski, Co-Founder...
Published 10/11/24
We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories.In this week's SaaS Backwards podcast episode, we talk with Parthi Loganathan, Founder and CEO of Letterdrop, a platform designed to...
Published 09/20/24
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