Ep. 143 - Is the CRO the Key to Aligning Sales, Marketing, and

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 143 - Is the CRO the Key to Aligning Sales, Marketing, and Customer Success?

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Description

Guest: Warren Zenna, Founder of The CRO Collective Scaling a SaaS company is no walk in the park. At a certain point, operational complexity demands more than just growth—it demands cross-functional alignment. Enter the Chief Revenue Officer (CRO).In this episode, we dive into the evolving role of the CRO with expert Warren Zenna, founder of The CRO Collective and Zenna Consulting Group, and host of the CRO Spotlight podcast.Warren unpacks why misalignment between Sales, Marketing, ...

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