In this podcast, John Golden interviews sustainability expert Andy Bhattacharyya on integrating sustainability into business models. Andy highlights how sustainability drives profitability, impact, and purpose, and stresses the shift from viewing it as optional to essential for long-term success. He discusses overcoming misconceptions about sustainability costs, shares examples of companies saving money through sustainable practices, and offers practical advice for businesses beginning their sustainability journey. Andy also warns against greenwashing, emphasizing the need for genuine commitment as consumer expectations and regulations increase.