John Golden hosts a podcast with Jon Gillham, founder of Originality, to explore the challenges AI-generated content presents to businesses. They discuss the risks of publishing AI-written material without oversight, including reputation damage and Google penalties. Gillham stresses the importance of maintaining content integrity and ethical standards. He advises businesses to establish clear guidelines for using AI in content creation and highlights his company, Originality, which detects AI-generated text. They conclude that as AI tools evolve, the value of human creativity in content will become even more appreciated.