Building Authentic Connections in Business with Mark J. Carter Relationship marketing aims to create lasting connections rather than quick sales. Mark J. Carter advocates for personal, meaningful interactions over automated outreach. He highlights essential practices: ask questions, be a connector, and focus on others’ needs before your own. Podcasting is also valuable in relationship marketing, allowing hosts to build credibility and connect with influential guests. Mark advises consistency and a service-oriented mindset in networking. Prioritizing authenticity and relationship-building can transform how you connect and grow in today’s market.