Todd Busler of Champify shares his rants about what people get wrong when claiming they have a PLG strategy. We also discuss what's annoying him about the sales process and the hiring mistakes he made when scaling from 0-50 employees

The idea of Discovery is shifting. Stop making your Discovery calls an interrogation.    In its current view, Discovery, for many, is selfish. Salespeople are simply running down a checklist of questions that feels like an interrogation.    JC shares how to adjust the mindset.