Marketing on a Budget: High-Impact Strategies That Don’t Break the BankIn this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. Learn how to repurpose content to extend its value, turning one piece of work into multiple touchpoints for your audience. Plus, we’ll break do...

In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of priorities without feeling overwhelmed. We also dive into the power of delegating and outsourcing — why it’s essential, what tasks to consider handing o...

In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up authentically, connect with your audience, and make video marketing a powerful tool for your business. Tune in and take your first steps toward video ...

In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I’ll walk you through simple steps for choosing the right tools, setting goals, using weekly themes, and batching content for maximum efficiency. Plus, I’ll share tips on keeping your calendar ...

In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We’ll cover the importance of having consistent communication off social media, the power of email marketing, and how it can boost your conversion rates while strengthening relationships with your leads. Tune...

In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. I share insights on why chasing perfection is an illusion, how overthinking kills momentum, and how to shift your mindset from ‘perfect’ to ‘progress.’ Plus, I give practical tips to help you take action confidently, without getting stuck in the cycle of endless revisions.Ready to kick perfectionism to the curb? Book...

In this episode of Savvy Marketing for Small Business, we explore the 4 E’s of content: Emotion, Entertainment, Education, and Enemy. Learn how to connect with your audience emotionally, keep them engaged with entertaining content, provide valuable education, and unite them against a shared challenge. These four elements will help you create more impactful content that boosts engagement and converts followers into loyal customers. Tune in for actionable tips to supercharge your mark...

Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. From posting fluff instead of value, shouting into the void without engagement, to missing the mark with your audience—find out why your efforts might not be getting the traction you want. Learn three actionable steps to boost your social media game: planning content with purpose, stepping up your engagement, and aligning...

In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. Learn why cultivating a success-driven mindset is key to boosting your confidence and taking bold, effective actions in your marketing efforts. We'll explore practical tips to shift your mindset, overcome self-doubt, and approach your marketing strategy with the clarity and conviction needed to grow your business!----------------------------------------------Have ...

In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. We explore how overcoming limiting beliefs and breaking through mental barriers can help you hit your goals and thrive as an entrepreneur. If you're ready to unlock your potential and take your business to new heights, this conversation is for you!Connect with Lena:Life By Design (FB Group): https://www.facebook.com/groups/lifebydesignforen...

In this episode of Savvy Marketing for Small Business, we're diving into the top 10 essential tips for mastering social media marketing! Whether you're just starting out or looking to refine your strategy, these tips are designed to help business owners thrive online. We’ll cover how to choose the right social media platform for your brand, the secret behind attraction marketing, and why the 80/20 rule is often misunderstood. Learn how to post with purpose, embrace your brand, and b...

In this episode of Savvy Marketing for Small Business, we tackle one of the biggest challenges in sales and entrepreneurship—staying focused amidst the chaos. Discover how to streamline your focus and boost productivity without burning out by mastering the art of 90-minute sprints, creating your ideal work environment, and committing to small, consistent disciplines. Whether you’re juggling multiple tasks or feeling overwhelmed by your to-do list, these strategies will help you regain control...

In this episode of Savvy Marketing for Small Business, we explore the power of social proof and testimonials in boosting your brand’s credibility. Learn how testimonials build trust, reduce skepticism, and showcase real results that connect emotionally with your audience. We’ll also discuss why sharing social proof online can boost engagement, increase conversions, and enhance your brand’s reputation. Plus, find out how featuring diverse client stories can broaden your appeal. Tune in to...

In today’s digital age, trust and credibility are the currency of online business.Without them, your marketing efforts are like shouting into the void. In this episode of Savvy Marketing for Small Business, we dive into the top 5 proven strategies to build trust and credibility with your online audience. Whether you’re just starting out or looking to strengthen your brand, these tips are essential for establishing a loyal customer base and driving sales. Tune in to learn why trust is the...

Welcome to another episode of Savvy Marketing for Small Business! Today, we're diving into creating your marketing flow and moving leads through your system with ease. I'll be sharing three simple steps to make this process smooth and effective, eliminating the awkwardness of asking for the sale and converting leads into clients. Tune in to discover how to streamline your marketing efforts, nurture your prospects, and boost your conversion rates. Whether you're just starting out or looking to...

Welcome to Savvy Marketing for Small Business, where we dive into all things juicy and strategic to elevate your business game! 🎙️In this episode, we're stacking your storytelling skills higher than a Jenga pro at happy hour. Because let's face it, stories aren't just for bedtime—they're your secret weapon in business.Join us as we unravel the mysteries of storytelling that captivate, connect, and convert like nobody's business. We'll spill the tea on crafting slides that don't just grab atte...

In this episode, we dive into the essential strategies for growing your follower count and building an engaged audience on social media. We'll explore the importance of finding your niche and maintaining a consistent posting schedule.Discover the power of captivating content hooks and the value of educational posts that encourage interaction and sharing. We’ll also discuss the impact of high-quality visuals on your overall social media presence. Tune in to learn these expert tips and elevate ...

It's no secret that you learn more from your mistakes than your victories. But what if you had a roadmap to avoid the mistakes when it comes to marketing BEFORE they happen.....In this episode, I will talk about the 4 Biggest Mistakes that Business Owners Make that I have both experiences and witnessed in my over 20 years of business experience when it comes to marketing and growth.But don't worry, I don't leave you hanging! Tune in as I also share how to avoid these mistakes to s...

In today's episode, we dive into the importance of having a solid foundation for your marketing plan. It's hard to know what to do (and not do) when it comes to marketing your business.... and it's even harder to understand when you think you're doing all the right things but you are still not producing conversations and sales with your audience.Listen in as I dive into the 3P's of Marketing Framework and how easy it is to build your entire marketing plan on SOLID ground. These si...

Welcome to Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing!This is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule. Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media...