Ken DeCost from Materia Millwork shares his journey of starting the company and the challenges of finding skilled cabinet makers. He emphasizes the importance of branding and creating a luxury image for the company. Ken also discusses upcoming projects and the value of attention to detail in their work. Steve provides advice on talent acquisition, suggesting networking events, Facebook groups, and hosting a paid apprentice program. Takeaways - Materia Millwork was born from NS Builders and has since opened its doors to other builders and direct-to-homeowners. - Ken emphasizes the importance of attention to detail and grain matching in their work, even though it may not always be the most profitable. - Finding skilled cabinet makers has been a challenge for Materia Millwork. They have tried posting on social media and job platforms. - Building a strong brand image and creating a luxury feel has been a priority for Materia Millwork. Chapters - 00:00 - Introduction and Background of Materia Millwork - 03:03 - Challenges in Finding Skilled Cabinet Makers - 06:26 - Attention to Detail and Grain Matching in Cabinetry - 08:13 - Creative Talent Acquisition Strategies - 11:06 - The Value of Networking and Building a Community - 14:03 - Creating a Strong Brand Image for Materia Millwork Join our Paid Community at http://WoodpreneurNetwork.com Connect with Ken at:  https://www.instagram.com/kendecost/ https://www.materiamillwork.com