In today's conversation we sit down with Dr. Jim Loehr and we discuss why mental toughness wont save you as well as the Power of Noble Purpose,  the High Performance Pyramid, Mental Toughness, The Story of Dan Jansen, The Role of Journaling, Leading Self Before Others, Creating New Stories, Navigating Life with Purpose and Developing a Growth Mindset. About Jim Loehr Dr. Jim Loehr is a world-renowned performance psychologist, whose ground-breaking, science-based energy management training system has achieved worldwide recognition.  From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfilment and life satisfaction is the strength of one’s character. He strongly contends that character strength can be built in the same way that muscle strength is built through energy investment and has brought this topic to life in his latest book, Leading with Character: 10 Minutes a Day to a Brilliant Legacy. Links Contact Jim Loehr LinkedIn: https://www.linkedin.com/in/jim-loehr/ Website: https://www.jim-loehr.com/ Buy Jim Loehr’s Latest book Dr. Loehr has authored 16 other books and co-authored the New York Times national bestseller The Power of Full Engagement. https://www.jim-loehr.com/books About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.  Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/   Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg  TikTok: https://www.tiktok.com/@simplescaling?lang=en