We dive into the new frontier of fashion in digital worlds and gaming.  We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany. In this episode, we talk about: How Roblox has inspired a new generation of fashion consumersWhy brands should pay attention to this growing cybercultureHow to navigate micro trends in gaming and social mediaAnd we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress.  Host:  Konrad Olsson, Editor-in-chief  Erik Olofsson Haavikko, Creative Director Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.