We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models. In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go We also talk about  The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion...

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore. We are speaking with: Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, LindexTina Lemke, Marketing Manager, OnceMore.  In this episode, we talk about: Key lessons Lindex has learned from implementing circular practicesHow a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovationThe shift from a top-down to...

We dive into the new frontier of fashion in digital worlds and gaming.  We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany. In this episode, we talk about: How Roblox has inspired a new generation of fashion consumersWhy brands should pay attention to this growing cybercultureHow to navigate micro trends in gaming and social mediaAnd we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox...

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together.  We will hear from: Marie Busck, Chief Sustainability Officer, Danish Fashion & TextileHeidi Svane, Head of Digital, Lifestyle & Design Cluster In this episode, we talk about: The new Danish action plan for textiles and its role in supporting industry transformation.The importance of system-wide collaboration to drive...

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company ResterÅsa Alvhage, Sourcing Manager, OnceMore In this episode, we talk about: The growing importance of textile sourcing ahead of the EU recycling mandate in 2025How the business of textile sourcing worksHow the collaboration between Rester...

In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND.  We talk about: How e-commerce players are boosting commerce with AINew AI tools for marketing and content creationHow AI is disrupting UX/UI designOur toolkit for running scandinavianmind.comHow should brands think going forward? Hosts: Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko. — Scandinavian MIND...

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August.  We are hearing from: David Thunmarker, Senior Advisor, ImpulsoDaniel Di Benedetto, Regional Director Euro North, Centric Software In this episode, we talk about: The inherent problems with an analogue fashion industryHow data can help with sustainability and profitability at the same timeHow brands should operate to get the best value out of their dataWhat “data debt” is and how we can get out...

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago.  You will hear from: Teemu Kiiski, CEO, Finnish Design ShopJanni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, IittalaJukka Savolainen, Chairman, Finnish Design Info We talk about: The optimism around Finnish design explainedIittala’s next steps after the major brand revampWhy you should focus on your...

Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology.  Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré.  In this episode, we talk about: How running J.Lindeberg in the US helped Erik understand the lack of data in the fashion industryWhy we need standardisation when it...

Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership.  She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle.  In this episode, we talk about:  Christine’s career as a sustainability expert in the fashion industryThe challenges with implementing new technologies within fashion brandsLessons learned from working...

We are reporting from the quintessential Norwegian fashion event that took place last week.  We will hear from: David Wilkinson, Executive Director, Steen & StrømAnette Miwa Dimmen, founder, AWANT-Michael and Alexander Helle, co-founders, Norwegian RainJonas Vebner, Project Manager, Munch Live We talk about: Using a pandemic to elevate a business modelCreating a meeting point between art and fashionUsing technology to create newness in a new way Host: Konrad Olsson, Editor-in-chief and...

We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month.  We talk about: The current state of the global fashion and luxury marketLessons learned from running The State of Fashion report for eight yearsAnd his upcoming book, Future of Fashion Hosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and...

We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs.  We are speaking with: Anne Marie Mondrup, Co-Founder and COO, BetterChoiceDaniel Di Benedetto, Regional Director Euro North, Centric Software.Kata Börönte, XR Project Manager, MANND We talk about: Using tech to get rid of greenwashingThe rise of the data debt — and how to handle itA "no b******t" VR experience shedding light on the unethical fast fashion...

We report from Europe’s biggest startup and tech event in Paris. We hear from: Raphael Slama, Commercial Director, FruggrNathalie Seyler, head of EpiskinKarl Pärtel, co-founder, RaikuPascal Le Melinaire, President, Sweetch Energy We talk about: The major misconceptions regarding sustainable packaging, after substantial lobbyingBio-printed skin — no longer science fictionThe rise of digital sustainability, and why it mattersThe hunt for the next renewable energy source Hosted by: Konrad...

This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Maria Persdotter, Industrial policy specialist at Södra. Åsa Degerman, Manager, OnceMore® at Södra.  In this episode we talk about: The upcoming EU regulations for the textile industryWhat brands can do to prepareHow OnceMore is helping their customers navigate this upcoming transformationand the need for collaboration...

We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape. We will hear from: Jenny Hytönen, designerAnna Semi, designer and teacher, Aalto UniversityErvin Latimer, designer & founder of Latimmier Alice Bouleau, Principal & Head of Creative Pole, Sterling International.   We also share a short introduction to the article “Nordic fashion needs a...

We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week.  We share three conversations: Jani Niipola, Executive Director, Fashion FinlandLaura Juslin & Lilli Maunula, founders of the design studio Juslin MaunulaSara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designer We talk about: The importance of building bridges between commercial fashion and creativesHow to turn ugly...

We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week.  Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues. We were on the ground, conducting interviews and listening to the talks.  In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event. We talk about: What...

We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm.  In this episode, you will hear from:  OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty Society We talk about:  How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retail Hosted...

We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art. We talk about:  The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the Nordics Hosted b: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND.  Erik Olofsson Havikko, Creative...

This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company Bestseller Angeline Elfström, Business Development Manager, OnceMore. We talk about:  Why working more sustainably is a cross-disciplinary practice within a fashion companyLessons learned from implementing textile...

We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech. We talk about:  Why climate tech needs a different approach to investing and scaling than traditional software companies We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.We also get into how AI will change creativity. Hosted by Konrad Olsson, Editor-in-chief and...

We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week.  You will hear from: Dr. Ingo Rollwagen, Professor at the Fresenius University of Applied Sciences Lea Zimmermann, Textile Engineer, German Institutes of Textile and Fiber Research Lauren Davies, Senior Strategist, FranklinTill Nanny Thorman, Textile Engineer, Lunamicro Dirk Vantyghem, Director General, Euratex We will talk about: Selfcooling textilesGood examples of regenerative...

We revisit a talk from Transformation Conference last year, with two of the Nordics’ leading sustainability experts in fashion. Sandra Roos, Vice President Sustainability, Kappahl Jessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT.  We talk about: - What they are doing to prepare for the new EU legislation - Their view on the extended producer responsibility - The need for new tech solutions Host: Konrad Olsson, editor-in-chief and founder, Scandinavian MIND Hosted on...