Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore. Don't miss it! Resources Google’s AI-Organised search results Google Shopping’s personalised feed The Verge’s article on personalised Google Shopping feed Redditors disrupt AI Overviews with fake restaurant reviews Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Introduction 00:10 Conference Season and Travel 01:40 Sponsor: SE Ranking 03:12 Sponsor: Optmyzr 06:01 AI in Search 2024 06:21 AI Organized Search Results 14:03 Personalized Shopping Feeds 26:55 Financial Advice Inaccuracies 28:52 Financial Advice Regulations in the UK 29:08 US State Laws vs Federal Laws 30:12 AI Overviews and Legal Nuances 31:00 Disclaimers and User Trust 33:39 Accuracy of AI-Generated Content 39:56 Reddit's Influence on Search Results 46:12 User-Generated Content: Pros and Cons 49:25 Conclusion and Upcoming Content