Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What’s the difference between them? Is there a best way for SEOs to get an accurate picture of organic traffic in GA4? What...

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site...

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including: Why do businesses migrate? What types of site migrations are there? When’s the best time to...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠ Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include: Common misconceptions about Baidu Baidu ranking factors (study by...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres How easy it is to use green web hosting Reducing image sizes Reducing crawl budgets ...

Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss: The European Commission's AI Act Ethan Lazuk's breakdown of the Google anti-trust...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠ Show notes: Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background. Where should someone start with technical SEO? Are there particular tools that are essential to...

Sponsors: This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠ This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠ Show notes: Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing. How to add emotion to your marketing and advertising How storytelling helps you relate to your audience How to use both analytical...

Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs What is the Digital Markets Act? What is a gatekeeper in the Digital Markets...

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024. Sponsored by Positional: Join the closed beta now before launch on 26 March 2024! Jack & Mark discuss: The new Google & Reddit agreement Google paying publishers to test new AI tools Helpful Content fallout and recoveries What is information gain? Time stamps: 00:00:05 - Intro 00:00:52 - Sponsor: Positional 00:02:41 - Google and Reddit partnership 00:08:00 -...

Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths. Why are unusual career paths common in the SEO industry? What are the benefits of this kind of career path? What are some of the potential drawbacks? Common causes of job changes How much can mental health and neurodiversity contribute to your career path? Watch on YouTube: https://youtu.be/sr4bviTy65c Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Follow...

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024. Topics discussed include: How to stand out against AI-generated content How to find unique data sources Why you should include quotes from subject experts How to demonstrate first-hand experience Bring some personality and tone of voice to your writing Targeting long-tail keywords For full show notes and to watch on YouTube, go to...

Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted. The duo discuss: URL structure Page templates Coding languages Status codes Watch on YouTube: https://www.youtube.com/@candouragency Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Links & show notes at https://search.withcandour.co.uk/

Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance. Topics discussed include: The decision to go freelance The early days so far The importance of all the paperwork and boring bits The pros & cons of moving from agency to freelance Planning and road mapping Sponsors: AlsoAsked - ⁠https://alsoasked.com Core Updates - https://coreupdates.com/⁠

Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including: Is Google search getting worse? The impact of SGE on organic results Sponsors: Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024  Core Updates:...

Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses. What metrics should we be tracking? What tools to use for SEO reporting How to provide feedback to clients Long term strategy and KPIs Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Watch this podcast on YouTube: https://www.youtube.com/@candouragency

Chris Spann (Technical SEO Lead at Lumar) joins Jack Chambers-Ward to discuss how SEO and security can and, more importantly, should work together. Subscribe for new episodes every Monday morning! #seo #seopodcast #podcast Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Follow Chris: LinkedIn - https://www.linkedin.com/in/chrisspann/ Twitter - https://twitter.com/503blazeit Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/ Twitter - ...

In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO. What is enterprise SEO? How is enterprise SEO different? Are SEOs invited to help brain storm on content topics? What is content syndication? How can multiple business lines adversely affect SEO when they are targeting the same topics? How can enterprise businesses stumble with their implementation How can organic traffic conversion help enterprise businesses? Sponsors: AlsoAsked -...

In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include: What is emotional intelligence? The types of emotional intelligence How can emotions hold us back? What can we do to improve our self reflection? What are the biggest challenges SEOs face? Subscribe to us on YouTube Check out our newsletter that will launch in January: https://coreupdates.com/

Mark and Jack are back together for the final episode of 2023! Watch this episode on YouTube The dynamic duo discuss: SISTRIX's major updates and improvements during 2023 How well did their predictions about 2023 go? How many Google updates were there in 2023? What do these updates tell us what to expect in 2024? For more episodes and show notes, go to search.withcandour.co.uk.

It's episode 100 of season so, to celebrate, we've got three amazing guests on this episode! Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024! Topics discussed include: The best uses of ChatGPT and AI Bing AI Search Generative Experience E-E-A-T Is UGC on SERPs here to stay? For the full show notes and links from this episode, go to search.withcandour.co.uk.

A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths. These SEO myths include: Page speed is everything Disavowing backlinks Anchor text ratios Google Sandbox Bounce rate as a ranking factor And much more! Check out the links and show notes at search.withcandour.co.uk. Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on...

Watch this episode on YouTube Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including: SISTRIX's new newsletter by Jono Alderson Google's anti-trust trial so far by AJ Kohn Google tests Notes and Follow features on SERPs (with mixed results) New discussionforum and profilepage markup Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.

Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP). What is INP? How is it different to first input delay? What's a good INP score? How do we measure INP? What factors contribute to INP? How to get stakeholder buy-in Google's INP announcement For full show notes, go to search.withcandour.co.uk.