Every day, consumers go online, NOT to fill out a loan application, but because they have questions about qualifying for a mortgage. Thousands of these consumers get tricked into filling out a lead form. 96% of these consumers have a horrible experience with the call center lender and are back online, looking for a second opinion. The purpose of this podcast is to share with mortgage loan officers how to use content marketing to build the ultimate referral machine and market-proof your business in 2023 and beyond.
MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time.
I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So,...
Published 10/24/23
There are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day.
In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai....
Published 10/03/23