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James Eling |Restaurant Marketing, Strategy and Tactics
Secret Sauce
The Restaurant Marketing Podcast
We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Ratings & Reviews
4.9 stars from 98 ratings
Very helpful thus far
I’ve started from the beginning and six years after this podcast started I’m still learning things I didn’t know. I opened a restaurant in 2020 three weeks in Covid. We need the help BAD and so far I’ve already got a few things I’ll be implementing from episodes 1-6... starting 7 now :) thank...Read full review »
angelarae620 via Apple Podcasts · United States of America · 04/29/21
Very great information and advice
As a future restaurant owner, this podcast is providing valuable information for opening a restaurant now as the global quarantine eases up.
BorCa23 via Apple Podcasts · United States of America · 06/26/20
Packed with great info
James is a great host and delivers so much valuable information while being so engaging! I'm not in the restaurant business but my cousin is and I've been working with her to try to adapt and make it through Covid and this podcast has been really helpful!Read full review »
Caribbeangirlsf1234 via Apple Podcasts · United States of America · 05/26/20
Recent Episodes
We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't...
Published 06/07/21
This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the...
Published 05/23/21
This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a...
Published 05/18/21
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