When Tripp Keber co-founded Denver-based Dixie Elixirs, he didn’t fully understand the ride he was stepping onto. Dixie quickly became one of the best-known brands in the market, and Tripp became a face of the industry, appearing on several mainstream documentaries about the newly legal product. After years in the limelight, Tripp realized that he preferred starting new businesses than managing established ones and made a graceful exit to remake himself – as a cannabis advisor via his new venture, Right Side Advisory Services. In this episode of Seed to CEO, Tripp shares: Why it’s important to control the narrative rather than letting it control you. The importance of humility and collaboration to success in the cannabis industry. How to leverage your talents, experience and relationships for new ventures. Why its critical to set aside your ego and personal desires to ensure your clients succeed. Who is Tripp Keber? Tripp co-founded Dixie Elixirs in 2010 and became CEO in 2014, a position he held until 2017. Tripp’s professional life started in the communications industry where he held sales executive roles with companies such as eLink Communications and Winstar Communications, before pivoting into realty and a five-year stint as COO of Bella Terra Realty Holdings. After Dixie, Tripp launched Right Side Advisory Services, a consulting business that advises cannabis executives on exits. He also returned to the hospitality industry via his newest venture, Etc. Eatery in Denver.