Papa & Barkley CEO Guy Rocourt is out to right the “outright wrongs” in cannabis, he tells host Chris Walsh in this episode of Seed to CEO.   The legacy market grower and processor has leveraged this ethos to build one of the cannabis industry’s most respected and successful companies. But it also took acquiring and implementing new business skills, something that Rocourt learned the hard way. Rocourt, a U.S. Navy veteran who did submarine duty, takes listeners on a deep dive to explore:  How to leverage experimentation and observation for more effective cannabis therapy  Why whole-plant and solventless medicine are superior when it comes to cannabis formulations  Why you should be wary when investors throw money at you  Why great products need branding and marketing to reach the public  The importance of having first-mover advantage  Taking a long-term view to your company’s success in the cannabis industry  Who is Guy Rocourt? Guy Rocourt is the co-founder and CEO of Papa & Barkley, a Los Angeles-based cannabis company specializing in topicals, edibles, ingesitbles, and transdermal products. The seven-year-old company sells CBD products nationwide and THC products in California. A former legacy operator, Rocourt in 2009 started Black Diamond Vapes, a vape cartridge company he is still president of today, and in 2012 he co-founded and built NEOS, on of Denver’s first light hydrocarbon extraction facilities. The extraction pioneer is also a U.S. Navy veteran and erstwhile filmmaker whose passion and insight makes him one of the cannabis industry’s most sought-after speakers.