Hillary Peckham initially had zero interest when her mother called to see if she’d consider starting a medical marijuana company together. But the younger Peckham changed her mind after researching cannabis and learning the benefits it provides to people across the country. In 2015, Etain Health was born in New York state. As COO – a post she still holds today - Hillary helped steer Etain through the New York market’s lean early days when there was a dearth of patients. But the company survived and in March was acquired by RIV Capital for $250 million. In this episode, you’ll learn Etain’s keys to success including: Establishing a strong narrative and team. Partnering with area institutions and offering philanthropic giveback to garner respect and loyalty in local communities. Tips for financing and launching a vertical operation in a short period of time. How to get unique products to customers before your competitors. What a medical business should do to prepare for a recreational market. Navigating a successful exit.   Who is Hillary Peckman? Hillary Peckham is the co-founder and chief operating officer of Etain Health, a vertically integrated cannabis company in New York state that was recently acquired for $250 million. Before getting into the cannabis industry eight years ago, Peckham worked at her family’s construction business, helping with marketing operations. She is also a piano teacher who still accompanies bands and Broadway vocal coaches.