Brett Heyman had led PR efforts at Gucci and Dolce and Gabbana before launching a line of clutches in 2010, named Edie Parker, after her daughter, that quickly took off thanks to vocal fans such as Lady Gaga, Solange Knowles, and Kate Hudson. Heyman followed-up with a successful line of home accessories but for her third act pivoted to cannabis, launching Flower by Edie Parker in 2019. In this episode of Seed to CEO, Heyman takes listeners on her fashion to flower journey, discussing: How she leveraged fashion experience to break into cannabis The importance of partnerships to the company’s overall strategy. The challenges of operating in California How to assess new markets  Who is Brett Heyman? Brett Heyman is founder and CEO of Flower by Edie Parker, a three-year-old cannabis brand specializing in pre-rolls, prepacked flower, glass pipes and stash boxes. Before cannabis, Heyman led PR efforts at fashion houses such as Gucci and Dolce and Gabbana before launching her own very successful fashion label, Edie Parker. She’s also got a pretty killer country home in Connecticut that’s appears in magazine’s like Architectural Digest and Habitually Chic.