Arkansas wasn’t on many people’s radars a few years ago when it came to cannabis legalization. But since legal sales started there in May 2019, Arkansas has proven to be a robust market, albeit with its challenges. One canna-entrepreneur making a go at it is Matt Shansky, who was climbing the corporate latter in the fitness space when his family queried him about breaking into the industry. Before long, he was converting a barn in Bentonville, which became The Releaf Center, the dispensary that Shansky runs today. In this episode of Seed to CEO, Shansky will talk about:  How he and his team educated themselves about this new industry  Why he and his team chose to pursue retail business instead of a cultivation or manufacturing business  Choosing the right location for your store  How to compete against MSOs.  Serving a rural community      Who is Matt Shansky? Matt Shansky is a cofounder and CEO of The Releaf Center, a medical cannabis dispensary in Bentonville, Arkansas, near the Missouri and Oklahoma borders. A personal trainer by profession, Shansky once lived in Memphis, Tennessee and was climbing the corporate latter at a nationally known fitness company where there was “room to grow.” When family members came to him with the idea of breaking into the cannabis industry, he initially had reservations, but was intrigued by the opportunity and motivated by the mission to provide medicine. He and his team scouted other markets, hired consultants, and submitted a successful application that helped them launch The Releaf Center.