Oregon entrepreneur Arron Morris and his partners launched Wyld, an infused cannabis edibles brand, in 2016. Morris admits their first cannabis-infused candies were terrible. But he and his team persisted, pairing a winning recipe with a bold business plan that’s made them one of the top edibles brands in America. In this episode of Seed to CEO, hear Morris talk about:  Bootstrapping your business  Branding your business  Efficient distribution  Expansion in other states and other countries  Who is Aaron Morris? Aaron Morris the co-founder and CEO of Wyld, a multi-state edibles brand that is headquartered in Portland, Oregon. Morris graduated in 2011 from the University of Oregon where he triple-majored in economics, history, and political science and had plans to be an academic. But entrepreneurship called, and in 2013 he founded Cascade Spirits – where he still also works. That experience led him to found Wyld, which is now one of the leading edibles brands in America.