With the culmination of over a decade's worth of cinema, Avengers: Endgame is set to release this week capping off the historic and unprecedented run of this generation's beloved comic book movies. The iconic Marvel Cinematic Universe is run by Kevin Feige, the President and Producer of Marvel Studios since 2007. His films have produced a combined worldwide box office gross of over $22 billion. Its impact on Hollywood has affected the way we consume film and has even affected how franchises are built. The MCU has also changed the way comic book movies and its heroes are perceived, its 22 films worth of lore is ingrained in pop-culture and social media. Joan delves into how Marvel's approach to serializing films has affected the film industry with special guest Joao Gonzalez (aka Soft Glas)! As always, no spoilers!