This week we are trying something new for the podcast - a book club.  Jason Cranswick joins us to review and discuss one of our favourite books, ‘Who Moved My Cheese’ by Dr Spencer Johnson. The book is about two mice and two little men who live in a maze, and you’ve guessed it, someone moves the cheese. It may seem like a simple story, and yes, it is a very easy read, but there are a lot of really important career/life lessons that can be taken away from it. If you are looking for inspiration for a gift this Christmas, then this might be just the ticket. Here are the highlights: {03:22} Leaders Are Readers {06:55} Which character are you? {16:25} Any privilege quickly becomes a right. {19:27} Fear of Loss {22:52} Prepare to Pivot {27:24} Winning and Losing About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk