We are very pleased to interview Matthew Elwell co-founder of Elite Closing Academy. Matt discusses his journey from door to door sales to starting his own training company. Closing is obviously an essential skill to anyone in sales, and great closers are like anyone who is a master of their trade, they do the basics every time. We look at when to start closing and how to earn the right to close. Some great tips for anyone in sales. Here are the highlights: {07:28} Learning from the All Blacks {20:18} Don’t lie to your customers {28:46} Elite closers move slowly {38.13} Selling and closing are two different skills {41:03} Earning the right to close About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk